Bachelor of Science in Business Analytics


Academics / Departments & Programs / Business / Academics Bachelor of Science in Business Analytics

Degree Overview

Create business plans that understand human behavior—and meet real human needs.

A thriving business is one that asks smart, probing questions about the data it gathers. At the Calvin School of Business, you'll approach analytics and data with both burning curiosity and a thoughtful, ethical perspective.

Equipped with a deep understanding of cutting-edge technologies and models, you'll connect data points to the human stories, relationships, and behaviors they represent—and you'll use that knowledge to create plans that serve customers and build your business.

In Calvin's Business Analytics program, you'll dive deep into descriptive, diagnostic, and predictive statistics to better understand the choices people make. You'll draw on cutting-edge STEM disciplines to create business plans based on real human needs. You'll graduate with the skills and experience to connect any business plan to the people it will best serve.

Program Distinctives

Study abroad - Explore the ways that business operates around the globe by studying abroad for an interim or a full semester. Calvin business students have studied in places like Hungary, India, China, and Germany.
Gain real-world experience - Sure, you’ll have opportunities to intern with global leaders. But, long before you step through the doors of a multimillion dollar company, you will work on projects for them in class.
Learn from industry leaders - Your professors are leaders in their fields. They’ve worked for global companies and are ethical decision-makers. They’ll help you develop your skills and your network.
A city of opportunity - As a business analytics major, you’ll have consulting experience or an internship. From startups to large corporations, the Grand Rapids area is full of businesses of all sizes—which means plenty of opportunities to get an internship that builds on your goals.

Degree Information

  • Overview

    The BS in Business Analytics prepares graduates to structure business problems in ways that can be solved by data-science, information-technology, or machine learning applications; and to plan, organize, and lead organizational change projects that deliver such solutions. These “business analysts” work with data scientists and computer scientists, and therefore require knowledge and skills in organizational information ecosystems, algorithmic logic, database queries, predictive analytics, and the translation of business rules into software code. However, they also bring complementary business acumen, people management, and organizational change skills, including process design, collaborative project management, and negotiation, as well as an understanding of the business imperatives driving technological adoption.

    Business analysts often begin their careers coordinating development projects, whether for the in-house information technology departments of large organizations, for software application development companies, or for systems integration and market intelligence consultancies. Further, analysts act as the communication bridge between the business and technology communities with strong presentation and leadership skills.

    Students attracted to business, who also have abilities in systems thinking and data-driven inquiry, would be good candidates for this program. Students who are attracted to technology and have abilities in collaborative business problem-solving would also be good candidates for this program.

  • Courses

    Business Core

    (4) ACCT 203 - Managerial Accounting
    (4) ACCT 204 - Financial Accounting
    (4) BUS 201 - Management and Organizational Behavior
    (4) BUS 392 - Business Ethics
    (4) BUS 393 - Strategic Management
    (4) MKTG 301 - Marketing

    24 credits

    Major Courses

    (4) BUS 205 - Project Management
    (2) BUS 352 - Negotiations
    (2) INFO 200 - Communication with Business Data Workflows, Dashboards, and Stories
    (4) INFO 301 - Business Entreprise Systems
    INFO 302 - Business Analytics Management
    INFO 390 - Business Analytics Project


    (4) CS 108 - Introduction to Computing
    (2) DATA 102 - Foundations of Data Science and Analytics
    (2) DATA 103 - Exploratory Data Science and Analytics
    (4) DATA 202 - Predictive Analytics
    (2) ECON 191 - Introduction to Economics
    (2) ECON 221 - Principles of Microeconomics
    (4) STAT 143 - Introduction to Probability and Statistics
    (4) STAT 245 - Applied Data Analysis

    Take one from the following:

    COMM 362 - Organizational Communication
    (4) ENGL 241 - Business Writing


Learn, hack, network, and serve in a student group that will help you connect your love of technology to real-world needs and opportunities. Learn more »

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