Marketing

Analytics and Research, Professional Selling, Marketing Management

Academics / Departments & Programs / Business / AcademicsMarketing

Degree Overview

Peek into a marketing class at Calvin, and you might be surprised. You’ll see undergraduate students learning by doing. You’ll discover industry experts challenging students to rise to the next level.

You might find a group of students collaborating on marketing plans for national food suppliers or a renowned local bank. Or you could watch the creative process unfold as students develop a branding pitch for a local nonprofit. And of course, you’ll find professors who have both business experience and a passion for teaching.

You’re invited into that action. Marketing is fast-paced, creative, important work. And we know just how to prepare you for an exciting career in this field.

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Program Distinctives

Three pathways - Choose from three distinct areas of focus: analytics and research, professional selling, or marketing management. Each approaches the field of marketing from a unique angle.
Highly connected - Good marketing draws on many different skills, from graphic design to communication. You’ll graduate with a diverse, adaptable set of skills.
Thriving business culture - All marketing majors have consulting experience or an internship. The Grand Rapids area is rich with opportunities to intern at businesses of all sizes, from startups to large corporations.
Stretch yourself - Student organizations like the Marketing Club and Women’s Business Network let you form relationships with your fellow students while practicing the skills you’re learning in class.

Program Requirements & Opportunities

Get connected

Get a head start on your business education while you’re still in high school! The Calvin Young Women’s Business Network is a place to develop your business skills before you start college.

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Real-world experience

Consult with real businesses to solve real problems. Calvin Action Projects are an incredible opportunity to interact meaningfully with businesses (and build your résumé in the process).

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You can afford a Calvin education.

You’ve heard a lot about the high cost of a university education. But a Calvin education is much more affordable than you think. Most Calvin students pay far below the sticker price—and graduate with less debt than you might expect.

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U.S. News & World Report ranks Calvin as a Best Midwest Regional University for 2020.

A reputation for excellence.

There’s a reason Calvin gets top marks from U.S. News & World Report, The Princeton Review, and more. Calvin graduates are in demand at grad schools, med schools, and careers in every field.

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ACADEMIC OPTIONS

With over 100 majors and programs, you’re bound to find something you love.

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Costs & Financial Aid

Families from all economic backgrounds—many just like yours—are making Calvin work. Scholarships, grants and loans are the tools that make Calvin possible.

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