Calvin's "brand" is our promise to our audiences based on the university's mission. It reflects the power of our reputation to attract students, donors and talent and differentiates us from our competition.
Branding workshops, surveys, discussions and research resulted in defined storylines and visual guidelines for the university. We bring vitality to our reputation as we align our voices and authentically tell the Calvin story within the narrative of God's global kingdom.
For more details and application of the brand, view the official Brand Identity Standards guide.
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Message and tone
- Calvin's master narrative and five storylines, along with an editorial style guide, provide guidance to content creators throughout the university.
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Visual guidelines
- Whether in print or on the Web, Calvin's consistent visual style frames our content and tells users a visual story of who we are.
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The Calvin logo
- The cornerstone component of the brand identity is our updated logo—the one element that will be featured on virtually all communication products.
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The Calvin seal
- The historic design of the Calvin seal has persisted as a key element of our brand identity. The Calvin seal will retain its prestige by being featured in association with Calvin academics and the university's most formal pieces.
