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  • Wednesday, March 30, 2016
  • 3:30 PM–5:00 PM
  • Chapel Multi-Purpose Room (Undercroft)

Blending Markets and Food Technology to Solve Some of the World's Biggest Problems

As populations and incomes rise throughout the world, more and more environmental scientists and economists are asking how the world will support its projected population of 9 billion people by 2050. In this talk, Bruce Friedrich will suggest that animal agriculture is not the solution, and that raising animals for food is also bad for the environment, human health, and animals. Then, Bruce will argue that the future of protein will involve fewer and fewer animals, as food scientists and tissue engineers perfect plant and culture-based alternatives. Just like automobiles, trains, and planes replaced horses for long-distance travel, so too plant-based and cultured proteins will replace conventionally produced meat, dairy, and eggs.

Bruce Friedrich is executive director of The Good Food Institute (GFI), a nonprofit organization that promotes plant and culture-based alternatives to animal agriculture, and founding partner of New Crop Capital (NCC), a venture capital firm that provides angel, seed, and Series A funding to companies that are producing plant-based and cultured alternatives to meat, dairy, and eggs, as well to tech startups that are focused on promoting alternatives to animal agriculture.  

Sponsored by the Business, Biology, Economics, and Philosophy departments of Calvin College, and the Calvin Center for Innovation in Business.

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