Biography
I am a content director, communication consultant, and adjunct professor—with a track record for directing strong integrated communication strategies. With experience in digital marketing, UX and SEO, PR, advertising, and social media, I offer a united approach to strategic communication.
Education
- Bachelor of Arts, Strategic Communication: Calvin University, 2016
- Master of Arts, Integrated Marketing Communication: Marist College, 2021
Professional Experience
2019—present: Content Director, Bethany Christian Services
2022—present: Adjunct Professor of Communication, Calvin University
2017—present: Communication Consultation, Zwiers Communications
2018—2019: Content Manager, Bethany Christian Services
2017—2018: Marketing Coordinator, Bethany Christian Services
Academic Interests
- Content Strategy
- Inbound Marketing
- Public Relations
- Customer Experience (CX)
- User Experience (UX)
- Web Development
- SEO & Analytics
- Social Media Marketing
- Copywriting
- Editing
- Project Management
- Email Marketing
- Photography
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