Skip to main content

Nicole Zwiers

Adjunct Professor of Public Relations

Biography

I am a content director, communication consultant, and adjunct professor—with a track record for directing strong integrated communication strategies. With experience in digital marketing, UX and SEO, PR, advertising, and social media, I offer a united approach to strategic communication.

Education

  • Bachelor of Arts, Strategic Communication: Calvin University, 2016 
  • Master of Arts, Integrated Marketing Communication: Marist College, 2021 

Professional Experience

2019—present: Content Director, Bethany Christian Services
2022—present: Adjunct Professor of Communication, Calvin University
2017—present: Communication Consultation, Zwiers Communications
2018—2019: Content Manager, Bethany Christian Services
2017—2018: Marketing Coordinator, Bethany Christian Services

Academic Interests

  • Content Strategy
  • Inbound Marketing
  • Public Relations
  • Customer Experience (CX)
  • User Experience (UX)
  • Web Development
  • SEO & Analytics
  • Social Media Marketing
  • Copywriting
  • Editing
  • Project Management
  • Email Marketing
  • Photography