Biography
Professor Gustafson is a marketing strategist, educator, and founder and managing partner of Apricot Services, a digital marketing agency that partners with Christian authors, publishers, and nonprofit organizations to strengthen their digital communication and cultivate meaningful connections with their audiences. With extensive experience in marketing, publishing, and international business, Lindsay specializes in digital strategy and communication, digital platform development, social media strategy, and launch marketing.
Her professional experience includes working in international business while living abroad, where she gained firsthand insight into cross-cultural communication and the role of business in addressing social needs. She holds an MBA in Organizational Management and Sustainable Development, which reflects her commitment to integrating sound business practices with meaningful social impact. As an adjunct instructor at Calvin University’s School of Business, Lindsay brings real-world experience into the classroom, equipping students to approach marketing with strategic insight, ethical consideration, and a commitment to using business as a catalyst for flourishing.
Education
- MBA, Organizational Management: Global Sustainable Development, Eastern University, 2026
- BBA, Marketing, Western Michigan University, 1998
