Calvin News

When Macy Gerig launched her virtual fitness and coaching business, Worship & Workout, in May 2023, she was not starting from ground zero. She already had clients, clear values, and a vision for what her business could become. What she needed was guidance on how to grow. 

That support came through a Calvin University School of Business student organization. 

“Calvin Startup Garage helped me stop working in my business and start working on it,” said Gerig.”

When Growth Stalls, Strategy Matters 

While the business was healthy, growth stalled. Calvin Startup Garage helped her step back and think strategically. Through mentorship, structured accountability, and one-on-one coaching, she started reshaping her business with the future in mind.

Gerig clarified her niche, rebuilt her website, and redesigned how clients move through her programs. She developed income goals, strengthened her sales funnel, and began planning for digital advertising and long-term expansion. The process turned intuition into strategy and helped her focus on sustainability.

“I didn’t need another idea,” added Gerig. “I needed help scaling. Calvin Startup Garage helped me see what it takes to build something sustainable and trust that I can do this full-time.”

From Operator to Founder

One of the most significant shifts was learning to step out of daily operations and think like a founder rather than just a personal trainer. That change in perspective opened the door to hiring staff, partnerships, and a business model that can grow beyond her individual capacity.

As she prepares for graduation in May, Gerig is moving forward with focus and confidence. With consistent revenue, a growing client base, and a clear plan for scaling, Worship & Workout is steadily growing toward her long-term goal: turning the business into her full-time work.

“I’m graduating with more than a degree,” she said. “I’m graduating with momentum, clarity, and a real plan for what’s next.”