The Calvin Brand

We take great pride in the brand we have cultivated since 1876. Our brand identity standards ensure the long-term growth and management of the Calvin University brand for decades to come.

Branding workshops, surveys, discussions and research resulted in defined storylines and visual guidelines for the university. We bring vitality to our reputation as we align our voices and authentically tell the Calvin story within the narrative of God’s global kingdom.

• Athletics identity standards (pdf)
• Brand identity standards (pdf)
• Calvin Seal
• Message and tone