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Communication Best Practices: AI

  • Wed, Apr 02, 2025
  • 6:30 pm–8:30 pm

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Communication Best Practices: AI event poster, with images of the four panelists.
Learn how AI is transforming the communication profession. Hear best practices from pros that are leveraging AI successfully.

The Master of Arts in Media and Strategic Communication presents: Communication Best Practices: AI — a discussion with industry pros. 

We'll talk about: 

  • How the communication industry is using AI 
  • How aspiring communication professionals can plan to use AI at work 
  • What skills are important for using AI in communication
  • Best practices / do's and don'ts for using AI in the workplace
  • How proper AI usage makes you a more marketable professional
  • Ethically utilizing AI

Panelists:

  • Rich Evenhouse, Co-Founder & President, Next Creative Co.
  • Lori Greene, LPG Enterprises and former Netflix Executive
  • Craig Mattson, Arthur DeKruyter Chair in Faith and Communication and MMSC Professor, Calvin University
  • La'Leatha Spillers, Vice President of Marketing and Communications, Calvin University

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