When Kelly LeCoy was a freshman in high school, she envisioned herself working on the 54th floor of a skyscraper in downtown Chicago, doing public relations or "something glamorous like that."
Glam life within reach?
Fast-forward to 2011. Kelly is spending her final semester as a Calvin student in Chicago, interning at a community business alliance. Her internship isn't on the 54th floor of a skyscraper, but she's interviewing at a company in Chicago's "Loop" district.
The company calls her to schedule a second interview for a position in its marketing office. She's one step closer to that dream job.
the beginning of a plan
Jump back a year. Kelly is a junior in an advanced marketing class taught by business professor Tom Betts. She's considering topics for her senior honors thesis: a marketing plan for a hypothetical company or a cost-benefit analysis for a new variety of ice cream at a local creamery. The sky's the limit.
Professor Betts makes it clear that the project should be about something she loves—something she could spend her life doing after graduation.