Calvin Cares Advocate Resources

Support / Calvin Cares

Advocate Toolkit

Calvin Cares is a weeklong campaign to support every student at Calvin University. Our goal is to have 1,250 participants make a gift the week of May 17-21, 2021. Donate now or learn more about becoming an advocate below.

Advocate Opportunities

Through social media, emails, and phone calls, we’re asking you to spread awareness and invite your classmates and friends to make a gift. As an advocate, you can encourage your peers to give by offering a match or challenge.

Below, you’ll find all of the tools you need to get started.


STEP ONE: Create an account

As an advocate, you can help spread the word about the campaign. But first you’ll need to create an account on GiveCampus, the platform we’re using to host Calvin Cares. To get started, visit the GiveCampus site and click on “sign up” in the upper right-hand corner.

Once you’ve created your account, be sure you sign in before doing anything with the campaign. That way you can track your success and see who has responded to your asks.


STEP TWO: Make a gift

While we’re asking you to actively promote this campaign to others, your social network will more readily respond to your request if you’ve already made a gift.

PIC 1

You can also create a match with your gift to inspire others to get involved. To create a match, go to the Calvin Cares campaign page and click on the "offer a matching gift" button on the left side of the screen below the campaign video.

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Matching gifts are made on a per–donor or per–dollar basis. For example, you can say, “I will match up to $1,000 on a dollar-for-dollar basis for the next $1,000 that is donated by members of the class of 1990.” OR “I will match $20 per donor from the class of 1990.”

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Restricted matches can add excitement and urgency to a campaign, so consider offering a matching gift that is restricted to an affiliation group, a class year, a designation, or a list of specific donors by email address. If you do not choose one, the match will be available to everyone who makes a gift.

You also have the option to create a challenge. These are milestone-based (for example, if 50 people donate, I will give $500).


STEP THREE: Upload a personal plea

A personal plea is a short video in which you explain why you’re excited about getting involved with the campaign and why others should support it, too. This can be a simple video that you record on your phone. Just make it short and to-the-point!


STEP FOUR: Share the campaign

Spreading the word about a campaign is one of your top responsibilities. Make sure you’re logged into your GiveCampus account, and then use the built-in sharing buttons (the ones that are located under the campaign video and on the advocates tab).

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That way we can track the number of donors, dollars, and link clicks you inspired and celebrate your impact on the campaign.

When you share the campaign, be sure to write your own call-to-action messages. Try to convey why you’re getting involved with the campaign and why others should get involved, too. The more personalized and authentic the case for giving, the more effective it will be.

Be sure to use #CalvinCares2021 when you share!

We encourage you to share the campaign link both on social media and over text and email (see content ideas below). Sharing over social media is a great way to make sure your friends see the campaign, but direct peer-to-peer sharing over email, text message, and direct message within Facebook or Instagram often generates the most gifts!

Update your Facebook profile and cover pictures

The week before the campaign, we encourage you to update your profile and cover photos to help build awareness. You can leave them up for the duration of the campaign. Right click to save the photos and them upload them as your Facebook cover and profile pictures.


Profile Photo

Cover photo

Sample messaging

These are just ideas. Feel free to copy and paste the following content, filling in the appropriate details, or write your own. And be sure to use #CalvinCares2021 whenever you share!

Week of May 10

Email

SUBJECT LINE: Calvin Cares

Dear [FIRST NAME],

Next week, I’m participating in Calvin Cares, a weeklong campaign to support every student at Calvin University. I’m hoping you will join me in making a gift.

The goal is to have 1,250 people participate in the campaign. Your gift, no matter the size, matters. A generous donor has agreed to give $50 for each of the first 1,000 people who give. That's an extra $50,000 for Calvin students if we reach our goal!

Plus, I’ve created a match for [INSERT DEMOGRAPHIC].

Added expenses and lost revenue from COVID-19 have impacted Calvin's budget over the past year, and the Calvin Cares campaign will help ensure limited budgets don’t limit our students’ potential.

I’ll send more information next week on how to get involved. In the meantime, let me know if you have any questions.

#CalvinCares2021

Go Knights!

[YOUR NAME]


Social Media

It’s coming! Next week, I’m participating in Calvin Cares, a weeklong campaign to support every student at Calvin University. Stay tuned for more details about how you can get involved too! #CalvinCares2021.

June 8

May 17

Email

SUBJECT LINE: I care because________

Dear [FIRST NAME],

Today’s the first day of the Calvin Cares campaign! All week long we’re raising money to support every single student at Calvin.

I care because [FILL IN REASON].

Will you show students you care too?

A generous donor has agreed to give an additional $50 for each of the first 1,000 people who give. That's an extra $50,000 for Calvin students if we reach our goal!

Plus, I’ve created a match for [INSERT DEMOGRAPHIC].

Go Knights!

[YOUR NAME]


Social Media

Please print out this page, fill in your answer, take a picture, and post it on social media with #CalvinCares2021.

June 15

May 18

Email

SUBJECT LINE: It’s Maroon & Gold Day!

Dear [FIRST NAME],

All week long I’m participating in the Calvin Cares campaign, and Tuesday is Maroon & Gold Day!

Will you make a gift today?

A generous donor has agreed to give an additional $50 for each of the first 1,000 people who give. Plus, today only, if you post a picture on social media in your Calvin gear using #CalvinCares2021, another donor will give an extra $10.

Please join me in supporting every student at Calvin University.

Go Knights!

[YOUR NAME]


Social Media

It’s Maroon & Gold Day! Make a gift, then post a picture in your Calvin gear using #CalvinCares2021. A generous donor will give an extra $10 for every Knight who participates today!

June 16

May 19

Email

SUBJECT LINE: 10 Reasons to give $10!

Dear [FIRST NAME],

This week I'm participating in the Calvin Cares campaign! Will you join me?

Throughout the day you can follow along on the Calvin Alumni Associations's social media to see ten profiles of current students. They'll also be featuring videos of studnets who have particiapted in the Calvin Cares campaign explaining why they chose to give.

Your gift will have a direct impact on their success.

Go Knights!

[YOUR NAME]


Social Media

Your $10 gift to the Calvin Cares campaign will impact every student!

May 20

Email

SUBJECT LINE: It’s #ThrowbackThursday!

Dear [FIRST NAME],

If you haven’t made a gift to the Calvin Cares campaign, today is a great day to get involved! A generous donor has agreed to give an additional $50 for each of the first 1,000 people who give. Plus, I’ve created a match for [INSERT DEMOGRAPHIC].

Also, check out the Calvin Alumni Association on social media to see throwback pictures throughout the day!

Multiply your impact with a gift! Join me today!

#CalvinCares2021

Go Knights!

[YOUR NAME]


Social Media

It’s #ThrowbackThursday! Post a picture of your time at Calvin using #CalvinCares2021. There’s still time to make a gift to the campaign, too!

ThrowbackThursday

May 21

Email

SUBJECT LINE: Last call! You can still make a difference!

Dear [FIRST NAME],

It’s the last day to make a gift to the Calvin Cares campaign. All week long we’re raising money to support every single student at Calvin. Will you make a gift today?

It’s simple to do, and your gift, no matter the size, can go even further. A generous donor has agreed to give an additional $50 for each of the first 1,000 people who give. That's an extra $50,000 for Calvin students if we reach our goal!

We’re so close! Will you help us collect the entire $50,000?

Go Knights!

[YOUR NAME]


Social Media

It’s the final day of the Calvin Cares campaign! Make your donation before midnight tonight. We’re so close to our goal of 1,000 donors. Will you help us reach it? #CalvinCares2021

June 19

SOCIAL MEDIA

The latest sights & sounds | #calvinuniversity

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