The Calvin trademark licensing program allows the college to regulate, promote and protect the use of its name and logo no matter where or how used. Accordingly, any college, department, program, institute, center, administrative office or other unit must receive approval to use the college’s name and logo.
Not only does this process enable the college to oversee the use of its name but also provides assistance to those using the name and/or logo by ensuring proper application/use.
The Calvin trademark licensing program strives to promote, enhance and elevate the image of the college by authorizing the use of our name and/or logo on high-quality, socially responsible, tasteful merchandise and apparel. The program is administered by the communications and marketing department in partnership with Learfield Licensing Partners (LLP).
Off campus, the trademark licensing program creates a cooperative and positive working relationship with vendors and retailers that work with the college and LLP. To prevent the need for paying royalties to itself, the college provides for two types of vendors licenses: standard and internal.
- Standard – Applies to all commercial uses that include the resale of the item(s) being licensed and requires the associated royalty fee.
- Internal – Provides for campus units to order items for their own use (e.g., table displays, giveaways, etc.) without having to pay a royalty fee.
A current list of the college’s licensed vendors is available on the LLP website at learfieldlicensing.com/vendor-list. Simply type “Calvin” into the search box at the top of the page to access the downloadable PDF.
Any person, organization or corporation wishing to manufacture a product bearing or containing the Calvin College name and/or logo, or to provide a service that will use the name and/or logo, must enter into a licensing agreement that authorizes such use. Those wishing to become licensed can obtain an application at learfieldlicensing.com/licensing. Along with a completed application, vendors will be required to submit product samples, proof of insurance and a nominal fee. All vendor questions regarding the application and approval process should be directed to LLP.
In addition to the application and license renewal processes, LLP manages royalty reporting, artwork approvals, enforcement, promotions and general administration of Calvin’s licensees.
Once vendors are licensed, they can access current, accurate Calvin logos from Trademarx Online, LLP’s web-based artwork database, or on the Master Logos page. Product designs must be submitted to Trademarx Online for review and approval prior to being produced. Items bearing Calvin’s name and/or logo without a license may be considered “counterfeit” and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.
Learfield Licensing Partners contact
442 Century Lane, Suite 100
Holland, MI 49423
616-395-0676 ext. 120