Calvin's "brand" is our promise to our audiences based on the university's mission. It reflects the power of our reputation to attract students, donors and talent and differentiates us from our competition.

Branding workshops, surveys, discussions and research resulted in defined storylines and visual guidelines for the university. We bring vitality to our reputation as we align our voices and authentically tell the Calvin story within the narrative of God's global kingdom.

For more details on rationale and application of the brand, please see our official Master Brand Strategy document and Brand Identity Standards guide.