This field of study is designed for high school students interested in learning more about communication careers.

Strategic Communications—The Power of Words

In this program, students will explore careers in public relations, advertising, and social media—careers that are growing faster than average. Dynamic communication work is needed in all types of organization; this week is just a small sample of that variety. However, no matter what the organization, successful communication strategies and skills are needed. Students will get first-hand experience visiting organizations around Grand Rapids like the West Michigan Whitecaps baseball team.

Potential career fields: public relations, social media, and advertising.


Kathi Groenendyk

Kathi Groenendyk

Communication Department Chair
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Garth Pauley

Garth Pauley

Professor
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