Behind the Scenes at the Super Bowl: Advertising’s Biggest Stage

Go behind the scenes to learn how the Big Game’s leading ad campaigns are created, activated, and amplified.

Beyond the competition on the field, there’s the competition in the marketplace between the world’s biggest brands where success or failure is dependent on meticulous planning, insightful strategy, and inspired creativity. Join us as Greg Braun, a veteran of many Super Bowls, Co-Director of the Master of Arts in Media & Strategic Communication, and retired Dp., Global Chief Creative Officer of Commonwealth/McCann takes us behind the scenes as we learn how the Big Game’s leading Ad Campaigns are created, activated, and amplified for the most watched live media event of the year.

Location: This is an online event. The link to join this event is https://us02web.zoom.us/j/83638310258 (meeting ID: 836 3831 0258)

Speaker: Greg Braun, a former advertising veteran of Super Bowls and current Calvin University Co-Director, Master of Arts in Media & Strategic Communication Program