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  • Friday, March 31, 2017
  • 2:45 PM–4:00 PM
  • CFAC 227

A Price on My Soul: The Struggle between Art and Money for the Soul of Music

Popular music has long been a vast playing field where artistic and commercial aspirations battle each other for supremacy. However, unprecedented media corporatization and consolidation in recent years has shifted the balance of power favor of commercial interests. What does this mean for music creation, consumption, and criticism? Using the history of rock music as a lens, author Adam Caress will explore the ever-evolving relationship between the artistic vocation and commercial success.

Adam Caress has spent the past 20 years working in the music industry as a songwriter, performer, recording artist, booking agent, talent buyer, writer, and editor. He currently teaches in the Music Business program at Montreat College in Montreat, North Carolina. His first book, The Day Alternative Music Died: Dylan, Zeppelin, Punk, Glam, Alt, Majors, Indies, and the Struggle between Art and Money for the Soul of Rock, was published in 2015 by New Troy Books.

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