CAS-284   Film and Media Theory

An introduction to the key aesthetic and cultural paradigms employed in the study of film and media. Students are introduced to the diverse ways in which media is examined and critiqued, central theoretical, ethical, and critical issues surrounding the study of the moving image media, and major theories based on cognitive, ideological, semiotic, structuralist, feminist, and cultural perspectives. Various schools of film and media criticism (e.g., formalist, auteur, genre, humanist, and religious) are considered. 285 Advertising and Public Relations (3). F, S. How and why organizations use advertising and public relations to influence various publics. The course emphasizes the historical development of advertising and public relations, as well as current issues in these industries.