Calvin's marketing concentration

Do you want to use your analytical and creative mind by implementing strategies to identify and satisfy the wants and needs of customers? Our marketing majors—analytics & research, marketing management, and professional selling—will harness your talents as you study consumer behavior, advertising, strategic marketing, and marketing plans for businesses and non-profits.

Marketing is a broad business discipline that includes advertising, branding, sales, digital media, product development, pricing, distribution, and market research all working together to create a comprehensive marketing strategy.  Marketers seek to understand their customers in order to deliver goods and services in a way that brings them the most value.  Learn how this can be done in ways that glorify God and promote human flourishing.

With the Marketing Management major, you will learn how to develop strategies and implement marketing programs to create value for an organization and the consumers they serve.

Careers in marketing

Marketing majors often work in the following jobs: Product and brand management, product promotion, sales, customer service, market research, or supply chain management.

Marketing at Calvin

In your marketing courses you will learn to:

  • Study customers and segment markets
  • Develop, price and promote products and services
  • Create marketing strategies that are effective and profitable
  • Market in ways that glorify God and promote human flourishing

Considering marketing? 

If you possess the following characteristics and skills, marketing could be a good fit for you:

  • Strong strategic thinking skills
  • Creativity
  • High levels of empathy
  • Natural interest in people and psychology

Recent internships

Each year, more than 90% of business and accounting students complete internships. Marketing students find placements in a wide variety of local and international businesses. Just a few of these internships include:

  • Gordon Food Services
  • Steelcase
  • Southwest Airlines
  • Wolverine World Wide
  • Herman Miller
  • The Stow Company

Course Requirements


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